Bank issues can sometimes be boring. Online, it can be tricky not loosing the user in his search for a product or an answer to his question. The time had come to have a better communication, even if this means replacing some words by images. BNP Paribas Fortis and Digital Leadership gave me a voice in developing the illustrative language and creating all the assets.
This is what pushed me to work on this massive Illustration library of more than 700 different illustrations.